We’re starting to notice a new trend on the red carpet at award shows—social media influencers are taking over! That’s right—and it couldn’t have been more evident at the Met Gala. Red carpet staples at the event like Lady Gaga, Beyoncé, Zendaya, Jared Leto and Harry Styles skipped the event and social media influencers like Addison Rae, Dixie D’Amelio, Emma Chamberlain, Nikkie de Jager, Madison Beer, and Eugene Lee Yang among many others, made the guest-list. Of course, this sparked a lot of criticism. This begs the question—are influencers the future of the red carpet?
It kind of makes sense that influencers were all over the Met Gala and all of the co-hosts at this year’s event are Gen Z, which was the first time in the gala’s history. Hosts included Billie Eilish, Timothée Chalamet, Naomi Osaka, and Amanda Gorman.
It’s worth mentioning that influencers have managed to make a name for themselves beyond just social media. Rae starred in Netflix’s reboot of He’s All That and Chamberlain earned a business partnership with Louis Vuitton.
But we must admit, having influencers attend award shows and red carpet events makes them seem a little less exclusive and glamorous. Sure it draws a younger crowd, but shouldn’t celebrities have some acknowledgment for their hard work in the business.
We’ll wait and see how other award shows turn out this year before we decide if social media influencers are the future of the red carpet. What do you think of the new trend?
