Eye Shadows are the Best-Selling Makeup Product in 2020

We basically have to wear face masks every time we leave home, which caused the sales of lip products to go down. Eye shadow sales, however, are on the rise as many makeup enthusiasts are using this time to experiment with fun eye looks.

Many makeup lovers have focused on eye makeup this year, and it’s not difficult to see why. A long full-face routine is no longer necessary, but that doesn’t mean we can’t still play with makeup. Eyeshadows are the best way to do creative, colorful looks or everyday looks that are appropriate for work and everything else.

An Allure reader named Reina told the outlet, she’s still doing eye makeup every day even though she’s not using much other makeup. “And taking selfies,” she said. “It sounds so vain, but it makes me feel better. And it reminds me that no matter how bad things get, I can still do a killer wing.”

Doing things you enjoy during this difficult time can be very important for mental health. Many people have found comfort in makeup and similar hobbies, and it’s a fun thing to do whether we’re in a pandemic or not.