If you keep up with food trends then you’ll no doubt have seen the rise in rejection of “ultra-processed” foods. This term refers to food products that have been produced in a certain way or had certain ingredients added to them which makes them very processed and bear little resemblance to any natural food item. Here’s why opting for non-processed, real food is becoming more popular.
People Want Transparency
As people become more aware of the health implications of ultra-processed foods, there’s an increasing desire for clarity and honesty when it comes to food production. This means people want food that has simple ingredients. A classic test of this concept is to check a food product ingredients list and see how many items in the list are complete jargon to you. People want “real” food so that they can understand how it’s been made.
The Effects on Gut Health
Gut-healthy foods have been thrown into the spotlight in recent years. With so many people having digestion issues it’s no wonder we are all looking to our diets to see what might be the cause. Having food that’s crammed with preservatives and chemicals is causing serious damage to the gut microbiome, so natural, real food is much preferred.
