Thanks to Instagram, we got used to watching vertical videos. The platform has just introduced an option to post a landscape video on IGTV and we can’t wait to see what the users make of it.
“We’ve learned and grown a lot in this first year. In meeting with creators and viewers, we’ve heard about what they like – and what needs to be improved,” a company’s blog post reads. “In fact, that feedback has driven many of IGTV’s biggest changes so far. This includes the most important change we made this year: enabling creators to publish previews of IGTV videos to their Instagram feed, which added another way for viewers to discover IGTV videos. Since that launched February, we’ve seen viewers spending more time with IGTV and a surge of new original content from creators of all sizes.”
“We realize this is an evolution from where IGTV started – we believe it’s the right change for viewers and creators. In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015,” they write.
What do you think about landscape videos on IGTV?
