Le Creuset is TikTok’s Latest Obsession

For many cooks, Le Creuset is a staple in the kitchen, but amateur cooks, specifically TikTok users can’t seem to get enough of the colorful cookware. Le Creuset has been around since 1925, but recently, they’ve increased in popularity due to TikTok users with the #lecreuset gaining more than 14 million views. So, how did this French cookware become so popular?

TikTok users seem to love the cast-iron cookware line as well as the wide range of colors the pots and pans come in. In addition to the hashtag becoming super popular, there’s even a self-proclaimed “Le Creuset girl” who creates mood boards around the Le Creuset colors.

In the past, Le Creuset was a brand that people added to their wedding registries as the cookware is an investment, ranging from $80 to $400. But like many things that are expensive, it’s high-quality are versatile, and it will last forever. In fact, each pot is inspected by 15 different people to make sure it’s suitable for sale and there aren’t any imperfections.

The pieces are super versatile as you can make anything from chicken and stew to bread and casserole in the classic French ovens. Le Creuset has created about 100 colors, that are offered in different countries. Americans go for the primary hues, Germans like the Mediterranean blues, French opt for the iconic flame color, and Japanese pick pastels.