London Fashion week is going fur-free.
London Fashion week is fast approaching and this year will be a significant year for animal activists and fashionistas. For the first time ever, real fur has been banned from the show. No designer can use fur on the catwalk or presentation schedule.
The British Fashion Council announced the news with the following message:
“The BFC supports the creativity of designers and keeps an open dialogue with the industry, from designers to media, retailers, business leaders, government and global brands while encouraging designers to make ethical choices when it comes to their selection of materials and supply chain.”
“The BFC survey results reflect a cultural change based on ideas and choices made by designer businesses, international brands as well as consumer sentiment but also encouraged by the stance of multi-brand stores who are moving away from selling fur.”
This means that even fur lovers like Burberry will be made to trade in the mink for something a little more animal friendly. So that’s another reason to get excited for the big event.
