Starbucks Introduces New Red Cup Designs Ahead of the Holiday Season

We can count on Starbucks to welcome every holiday season with new Red Cup designs, and they’ve truly outdone themselves this year. The highly-anticipated festive cups have been unveiled, and they feature a touch of pink this time around.

Starbucks usually sticks to the traditional red and green color palette when it comes to their annual Red Cups, but they decided to put a twist on them in 2023. It seems that the Barbiecore craze took over our favorite coffee chain since new cups feature striking shades of pink.

“We found that magenta alongside the holiday reds and greens lifts the traditional holiday colors and makes the red look even brighter. This year’s holiday theme is ‘Share the Joy.’” It’s our shared human experience and togetherness that makes the season special,” explained Starbucks’ creative director Kristy Cameron in a press release.

Bridget Shilling was in charge of designing the 2023 cup collections, drawing inspiration from classic plaid scarves, peppermint candies, holiday wrapping, and the spirit of the season.

In addition to introducing new cups, Starbucks recently launched a seasonal new drink called iced gingerbread oat milk chai. Several beloved beverages will also make their grand return to the Starbucks menu this holiday season, including the peppermint mocha, caramel brulée latte, chestnut praline latte, and the iced sugar cookie almond milk latte.