Sweetheart Conversation Hearts are Back in Time For Valentine’s Day

Photo by Laura Ockel on Unsplash

Last year we had to spend Valentine’s Day without the treat that’s become synonymous with the holiday – Sweetheart Conversation Hearts. Due to a change in manufacturer, the candy wasn’t available in 2019, but the good news is they’re available this year.

In 2018, the New England Confectionery Company (Necco) said they were closing and no longer producing the Sweetheart candies. Later that year in September, Spangler Candy Co. bought the Sweetheart brand, but they didn’t have enough time to make the hearts before Valentine’s Day 2019.

Spangler Candy Co. announced they were planning on releasing the hearts in 2020, but with Valentine’s Day a few weeks away, we hadn’t seen them at our local grocery stores.

On January 16th, the spokeswoman for Spangler, Diana Moore Eschhofen, announced that the hearts would be back in stores.

“We’re beyond excited to bring Sweethearts back this year in limited quantities. It has been an adventure to get these favorite Valentine candies back in production. Even though we knew we wouldn’t be able to meet all the consumer demand for 2020, we committed to moving forward to avoid another year without Sweethearts on the store shelves,” Eschhofen said.

The best way to get your hands on these candies is to shop before the holiday rush. Sweetheart Conversation Hearts will be available at most nationwide drugstores. Also, the company is using the original 118-year-old recipe, which has flavors like banana and wintergreen.