The Marvels scored the worst opening weekend for a Marvel film with $109 million earned worldwide, potentially putting the future of MCU in jeopardy. What’s the reason behind its disappointing box office numbers, and can Marvel recover from this failure? Actor’s Strike The Marvels hit the theaters just a few days after the end of […]
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]]>The Marvels scored the worst opening weekend for a Marvel film with $109 million earned worldwide, potentially putting the future of MCU in jeopardy. What’s the reason behind its disappointing box office numbers, and can Marvel recover from this failure?
Actor’s Strike
The Marvels hit the theaters just a few days after the end of the SAG-AFTRA strike, making it impossible for its stars to promote it. The actors’ strike was one of the contributing factors to its downfall, especially since Disney’s marketing campaign itself wasn’t too splashy.
Marvel’s Downfall
It’s easy to dismiss The Marvels as the bomb and blame it for the MCU’s downfall, but the studio’s recent films struggled to make an impression long before it. Most of the films in Phase Four were a mixed bag with the critics, and Ant-Man and the Wasp: Quantumania became both a critical and box office disappointment after launching the MCU’s Phase Five earlier this year.
Toxic Fanbase
The final reason behind The Marvels’ failure is the most difficult to admit – Marvel’s largely toxic fanbase. The female-led film, which stars multiple women of color, was slammed for its “woke agenda” long before it hit the theatres, echoing the criticism Captain Marvel itself faced when it first came out.
Despite achieving disappointing numbers for an MCU film, it’s important to note that The Marvels also scored the biggest opening for a film by a black female director. It also topped the box office during a particularly slow weekend for theaters and it still has time to make back its budget.
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November is bringing countless amazing new movies our way, and it will be tough to decide which ones to see. If you need the push in the right direction, check out our list of the most promising new films coming our way this month. The Marvels (November 10) The highly-anticipated sequel to Captain Marvel will […]
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]]>November is bringing countless amazing new movies our way, and it will be tough to decide which ones to see. If you need the push in the right direction, check out our list of the most promising new films coming our way this month.
The Marvels (November 10)
The highly-anticipated sequel to Captain Marvel will see Brie Larson return as Carol Danvers and join forces with Teyonah Parris’ Monica Rambeau and Iman Vellani’s Ms. Marvel to save the day.
Saltburn (November 17)
This psychological thriller stars Barry Keoghan as a socially awkward Oxford student, who finds himself drawn into the world of his aristocratic classmate after he invites him to spend the summer at his family’s estate Saltburn.
The Hunger Games: The Ballad of Songbirds & Snakes (November 17)
The Hunger Games prequel puts the young Coriolanus Snow front and center and it sees him mentor a young tribute from District 12 for the 10th Hunger Games, years before he became the ruthless president of Panem.
Wish (November 22)
Disney’s next animated film is meant to honor the studio’s 100th anniversary, and it centers on a teenage girl who makes a desperate plea to the stars after sensing darkness in the Kingdom of Rosa.
Napoleon (November 22)
Ridley Scott’s next historical epic stars Joaquin Phoenix as the French emperor Napoleon Bonaparte and it chronicles his rise to power and a rocky relationship with Joséphine.
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