TikTok had an undeniable impact on the music industry in recent years, and they’re getting ready to take things one step further. This social media service introduced a brand-new feature, allowing its users to add music from TikTok to third-party music streaming services.
TikTok introduced the “Add to Music App” feature in partnership with Spotify, Apple Music, and Amazon Music. They’re rolling it out in the United States and the United Kingdom, but plan to introduce it in other markets, as well, in the upcoming months.
According to TikTok’s official announcement, this feature is meant to create “a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full-length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders.”
Even before TikTok introduced this new feature, its impact on the music industry was impossible to deny. Several songs found viral popularity and climbed to the top of the charts thanks to this streaming service, from Kate Bush’s “Running Up That Hill” to “We Don’t Talk About Bruno” from Encanto. TikTok even partnered up with Billboard to launch a brand-new chart tracking the most popular songs on this social media platform earlier this year.
