Many businesses and brands have been taking a major hit during the pandemic, but TikTok has really taken off. If you’ve scrolled through social media or opened YouTube over the past few months, you’ve probably seen a lot of people post content with the hashtag “TikTok made me buy it.” People have been bored and doing lots of online purchases after scrolling through TikTok. TikTok users have been posting recent purchases of products they’ve seen on the app with sounds while showing how they work with links to the products.
The most popular products have been skincare and makeup, crafting, and home improvement items, which makes sense based on the fact that people have had lots of time on their hands since being quarantined in their homes and they’re trying to find ways to occupy their time whether it’s with beauty products, redecorating their living spaces, or learning new hobbies.
These videos have caused products to sell out from popular beauty brands like e.l.f Cosmetics, The Ordinary, and Truly. Beauty products that have become sought after including mini-fridges, vanity mirrors, ring lights, and makeup sponge washing machines. Home improvement products that have raised in popularity include upholstery cleaners and carpet cleaner.
Have you made any purchases after seeing TikTok videos? Did TikTok make you buy it?
