Why is Everyone Raving About the Viral “Black Nail Theory”?

Black nails
Photo by Laura Chouette on Unsplash

If you’re a huge believer that nail art is a unique form of self-expression, get ready to learn a new buzzy term: “black nail theory”. After “red nail theory” took TikTok by storm, black nails are becoming a new viral sensation, but why is everyone suddenly going crazy about them?

The main idea behind the “black nail theory” is that wearing black nail polish has the power to boost your confidence. You’ll ooze an aura of mystery and edginess if you opt for this dark color, which has the power to promote confidence and self-assurance.

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It’s not hard to see why black nails started trending on TikTok, given their bold and timeless appeal. This intense color creates a striking contrast against the skin, giving your manicure a powerful aesthetic appeal, while still managing to stay universal because you can easily pair it with anything you wear.

Nail experts seem to agree there’s some truth to “black nail theory”. Mazz Hanna, CEO of Nailing Hollywood, discussed this trend with PopSugar and said this color can make you appear more confident and powerful, despite its association with the gothic aesthetic.

“There’s nothing wrong with a witchy aesthetic, and black nails can still give off that vibe depending on what your personal style is. But they can also look regal and elegant depending on the rest of your look. It’s all about what makes you feel the most confident,” explained Hanna.