3 of the Biggest TikTok Trends of 2023

TikTok
Photo by Solen Feyissa on Unsplash

TikTok is now one of the biggest social media platforms out there, so it’s no wonder that it has a major influence on trends in areas including fashion, wellness, skincare, beauty, and fitness. Some of these trends may be passing fads, but others are here to stay. Here’s our lowdown on three of the biggest TikTok trends that will stick around long into 2024.

Skincare

There’s a load of skincare information and advertising on TikTok, but one of the products that managed to stand out above the rest is Mighty Patch. These small skincare patches are packed full of zit-busting ingredients including glycolic and salicylic acid, and have garnered a huge following for their effectiveness in reducing the size and appearance of spots overnight.

BookTok

Who doesn’t love a healthy, wholesome trend? BookTok is the side of TikTok dedicated to a community of people who love reading and books. Whether it’s tips on the hottest new releases, ideas for color curating your home library, or sharing beautiful quotes from favorite reads, BookTok has helped generate interest (and sales) in books.

1-Minute Workouts

We all know that we should do as much physical exercise as possible, but in the average working week, it’s just not possible to squeeze in long workouts on top of everything else. Enter the TikTok trend for one-minute (or at least very short) workouts. Whether it’s grooving along to your favorite song, squat jumping for one minute or holding a plank, the app has seen an explosion in short, doable workouts. Fitting a few of these in over your week can really help to improve your fitness, so this is no passing fad.