There is no denying that streetwear is a force. Its influence on fashion is becoming more apparent, to the point where haute couture and urban fashion are largely indistinguishable from one another. Streetwear, which at one time could be defined as graphic T-shirts, baggy cuts, and sneakers, now has a much broader definition. Below, we’ve rounded up some of the most noteworthy streetwear brands of the moment.
New York’s Supreme is one of the brands that revolutionized the way clothing brands work. The label basically invented the concept of “drops”—releasing new items in highly limited numbers across an extended period of time. With customers lining up around the block for the chance of copping a new item, they must be doing something right.
Billionaire Boys Club
Founded by Pharrell Williams, it’s hardly surprising that Billionaire Boys Club became a streetwear legend so quickly. The brand has a colorful and unique aesthetic, and it markets rare collections of t-shirts, jackets, and hoodies.
Off-White was created by designer Virgil Abloh, who went on to become the creative director of Louis Vuitton, and one of the most influential names in fashion. The bold prints, ironic labels and the love the print got from young crowds soon made it one of the most coveted brands of its kind.