Netflix Stirs Commotion With New Popcorn Brand Now Popping

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No movie night is complete without a delicious bag of popcorn, so Netflix decided to give us one of their own. They joined forces with Walmart to make your binge-watching sessions more fun with their own popcorn brand, but this launch stirred quite a commotion on social media.

Netflix’s Now Popping is available at Walmart stores nationwide for $4.49 per 8-ounce bag, and it comes in two flavors: “Cult Classic Cheddar Kettle” and “Swoonworthy Cinnamon Kettle”. The streamer decided to launch its own popcorn line because “movie night and popcorn go together like a hot dog and a bun, ice cream and sprinkles, or a beach day and a lounge chair” and joined forces with Popcorn Indiana to make it happen.

The news stirred quite a commotion on social media after the popular X/Twitter account DiscussingFilm posted it on their page. X user @theerkj commented on it by writing “Does it cost extra to share it with family”, poking fun at Netflix’s password-sharing policies, and attracted 12 million views and 480,000 likes along the way.

Many people also felt this wasn’t the kind of business endeavor that Netflix should be focusing on right now. Some joked the price of popcorn would rise every year since Netflix has a habit of significantly increasing its subscription rates, while others felt that making quality content should be the streamer’s main priority.