Stormzy and Adidas Originals are partnering up and are bringing us a new apparel collection.
The new collection is called ‘Adidas Originals SPRT’ and is inspired by the artist’s London urban roots. It currently includes track pants, tops, and tees, all of which will feature Stormzy’s #Merky branding. It is available in the following colors: Night Cargo (JD exclusive), Mystery Blue and Black reflective.
The selection aims to “celebrate and promote urban youth culture and creativity.” You can browse and pre-order the first items here.
@adidasOriginals by Stormzy
Introducing the adidas SPRT collection now available for pre order exclusively at JD ⬇️https://t.co/nYffTaLLxt pic.twitter.com/WP0VtKWo2y
— JD (@JDOfficial) November 23, 2018
The collaboration will be an ongoing one so you can expect the collection to grow with time. In addition to his collaboration with Adidas, Stormzy has a partnership with Penguin Random House. His new publishing imprint #MerkyBooks also aims to support youth culture. He said: “We will be using this as a platform for young writers to become published authors.”
Additionally, Stormzy has been funding scholarships for black students at Cambridge University.
