Celebrity Brands Are Becoming the Next Big Thing in the Skincare World

It’s no longer unusual to see your favorite celebrities starting their beauty lines, but they’re currently moving to a new territory. New brands founded by our favorite A-list stars are becoming the next big thing in the world of skincare.

This new trend was a long time coming since many celebrity beauty brands put an emphasis on skincare. Jessica Alba’s Honest Beauty and Millie Bobby Brown’s Florence by Mills are the perfect examples, but they are yet to start skincare-specific brands.

The first celebrity skincare brand to come to mind is obviously Kylie Skin. After finding enormous success with her beauty brand, Kylie Jenner decided to focus on skincare last year and the parent brand of Kylie Cosmetics quickly became an instant success.

Kylie Skin isn’t the only hit celebrity brand on the market. Rihanna’s Fenty Skin finally launched on July 31st to rave reviews, and it’s both eco-friendly and unisex. The Barbadian singer has always been one of the biggest trendsetters in the beauty and fashion world, and we’re yet to see if other celebrities with their own beauty brands will decide to branch out to skincare.