A family of five developed a brand that has quickly gained some serious Instagram reputation. Their knitted toys are popular not only because they are adorable, but also because there’s a generous story behind their production.
The Woodgates are selling their Cuddle + Kind toys online, and for every toy sold, they provide 10 meals to hungry children. On their website, they explain in more detail why and how they do this.
“With a background in health, we recognize the crucial role nutrition plays in a child’s development. As parents, we believe all children should have enough food to eat and the opportunity to thrive, so when we saw a documentary on the devastating impact of childhood hunger on millions of children around the world, it inspired us to help,” they write.
“On that day, we decided to start a company whose purpose is to help improve the lives of children and to make a difference.”
The photos of babies cuddling with Cuddle + Kind toys are all over Instagram these days, and when something is as wholesome and beautiful as this trend, we hope many more toys reach the kids around the world and share many more meals.
