Taylor Swift’s The Eras Tour gave us many incredible moments, and friendship bracelets were at the center of them all. Swifties made friendship bracelets an essential part of their The Eras Tour outfits and started swapping them with fellow concertgoers, leading to a renewed interest in this nostalgic fashion detail.
If you’re not sure how exactly this trend emerged, the hit song “You’re On Your Own, Kid” from Swift’s latest album Midnights is the one to blame. It included lyrics “Everything you lose is a step you take / So make the friendship bracelets / Take the moment and taste it”—and the singer’s fans took them quite literary.
Trading colorful, beaded friendship bracelets became an essential part of the concertgoing experience at The Eras Tour. Jennifer Garner, Selena Gomez, Gigi Hadid, and many other celebrities showed off their bracelets on social media, while the football player Travis Kelce even admitted that he was sad that he couldn’t give Swift a bracelet with his number on it.
Most people attending The Eras Tour make their own bracelets, but they also became a huge hit on Etsy in recent months. Etsy creator Jamie Tompkins even admitted that she sold over 5,000 Taylor Swift-themed friendship bracelets since the tour started, making $16,000 along the way.
