It was just a matter of time before Netflix started looking for new sources of revenue, and they’re trying to expand by entering the theme park business. According to Bloomberg’s recent report, the streaming giant is planning to open an immersive fan experience under the moniker Netflix House.
Netflix House will offer retail, dining, and live entertainment inspired by Netflix’s hit TV shows and movies, such as Squid Game, Stranger Things, Bridgerton, and Wednesday. They’re planning to kick things off with two locations in the United States in 2025 before expanding to the rest of the world.
Josh Simon, Netflix’s vice president of consumer products discussed Netflix House with Bloomberg and explained why they decided to explore this concept.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows. And we’ve been thinking a lot about how we take that to the next level,” said Simon.
This concept sounds like Netflix’s most recent attempt to rival Disney, but the company’s CEO Ted Sarandos claims Netflix House and Disneyland are nothing alike. He told Bloomberg that we should think of “Netflix House as “something you might go to a couple times a month, not just once every couple years.”