While celebrities have access to custom, expensive designers, they seem to be favoring one brand that we can all afford—The North Face. The brand that’s known for its cozy fleeces that we all wore during the early ’00s and continue wearing today, is having a major comeback. Bella Hadid, Gigi Hadid, Hailey Bieber, Dakota Johnson, Emily Ratajkowski, and Rita Ora are just of few of the celebrities who have been spotted in the sportswear brand.
Celebrities have been wearing the jackets and coats for years, but recently they’ve become super popular. The North Face has even partnered up with major retail brands including Gucci, Supreme, and MM6 Maison Margiela, which have played a huge role in the revival.
Bieber and Bella Hadid wore the same The North Face vest, the MM6 Maison Margiela x The North Face Circle Denali Top, within weeks of each other. And Sophie Turner recently posted in the yellow and black parka while lying in the snow. It’s not just the jackets that celebrities love—Emrata wore a tan version on The North Face hat, which is a great way to get in on The North Face trend without spending a lot of money.