3 of the Biggest Hair Care Trends of 2023

Photo by averie woodard on Unsplash

2023 has certainly been a big year in terms of hair, beauty, and wellness trends. With so much information, it can be hard to pinpoint the trends and products that actually work. Luckily, this list has the biggest and best hair care trends for you, so if you’re seeking perfect, luscious locks, look no further.

Shower Filters

Thanks to TikTok and Instagram, 2023 was the year in which many of us learned about the differences between hard and soft water. Shower filters were pushed heavily on both sites, but there is strong science behind these devices and many people will notice a real difference in the health and shine of their hair once they install one. If you’re in the market, make sure your shower head is compatible with the filter you’re interested in, and once it’s installed give it at least a week before you start looking for results—it can take this long for your hair to recover and become used to softer, healthier water.

Rosemary Oil

Over the year, many scalp and hair oils have been touted as the next best thing, but rosemary oil is sticking around for a reason. There are chemical compounds in the oil that help to activate and strengthen hair follicles, which is why so many people now swear on running a little oil over their scalp and through their hair. If you’re going to try it, do a patch test first—rosemary oil is certainly effective, but it can cause minor reactions in some people, so test a small area before smothering it all over your hair.

The Rise of Air Drying

It seems it started during the COVID lockdowns, as people no longer had to rush out to work and ensure that their hair was dry and styled. Retailers and experts are noticing a significant shift, as people move away from heat drying and look into natural options. Satin hair caps have proven popular, as these absorb some of the moisture without causing any friction or frizz, but others are turning to methods such as plopping (using an old cotton t-shirt to ‘scrunch’ hair dry) or simply leaving it to air dry.