Cosmetics brands sometimes come up with makeup collaborations that we could never see coming but teaming up with movie studios and social media influencers are no longer their only obsession. Food collaborations are suddenly popping up everywhere, but is this trend here to stay?

The latest team-up that falls under this category comes in the form of HipDot’s Reese’s makeup line. The chocolate-inspired drop features eyeshadow palettes, lip balms, and brush duo that mostly feature neutral colors that align with the identity of Reese’s signature products.

HipDot’s new line may seem like an adorable treat for people who love food and makeup in equal measure, but it’s actually part of a growing trend. It was announced shortly after e.l.f. Cosmetics joined forces with Chipotle for a colorful eyeshadow palette that captures the lively and colorful spirit of this beloved fast-food chain.

Are these just one-off collaborations or do they point at the lucrative nature of food & makeup partnerships? It’s safe to assume we’ll get more team-ups like this as time goes by since they perfectly encapsulate the offbeat creativity that’s currently a huge hit in the cosmetics world. There’s even a makeup brand called Glamlite Cosmetics, that almost exclusively sells beauty products inspired by food, proving they can find huge success.

The post Are Food Collaborations the Next Big Thing in the Beauty World? appeared first on toppoptoday.com.

We will never get enough of Colourpop and their innovative makeup collections. This time they teamed up with another huge company that brings joy to the whole world. Meet the Disney Villains collection, because not all ladies want to be a princesses!

Inspired by iconic characters such as Ursula, The Evil Queen, Maleficent, Dr. Facilier, Cruella de Vil and Hades, the makeup line is so unexpectedly vibrant. There isn’t a single hint of evil in it.

Let’s start with the Jelly Much eyeshadows, which are so gorgeous that you’ll want to buy all six shades. The next purchase you’ll probably want to make is the 15-pan Pressed Shadow Palette. There are metallic, matte, and even jewel shadows, with tones such as purple, blue, gold, emerald, orange, nude and more.

Each one of the Disney villains has their own lipstick. The shades range from nude, orange, magenta and dark plum, to the classic red. One of the best parts of this collection is the packaging of the products. They are so cute and playful, with the characters painted in neon colors.

The rest of the line features six lip glosses, two body glitters and six cream highlighters. The whole range is already available for sale, so go ahead and choose your favorites.

The post Colourpop Drops New Disney Villains Makeup Collection appeared first on toppoptoday.com.

Cosmetics brands sometimes come up with makeup collaborations that we could never see coming but teaming up with movie studios and social media influencers are no longer their only obsession. Food collaborations are suddenly popping up everywhere, but is this trend here to stay?

The latest team-up that falls under this category comes in the form of HipDot’s Reese’s makeup line. The chocolate-inspired drop features eyeshadow palettes, lip balms, and brush duo that mostly feature neutral colors that align with the identity of Reese’s signature products.

HipDot’s new line may seem like an adorable treat for people who love food and makeup in equal measure, but it’s actually part of a growing trend. It was announced shortly after e.l.f. Cosmetics joined forces with Chipotle for a colorful eyeshadow palette that captures the lively and colorful spirit of this beloved fast-food chain.

Are these just one-off collaborations or do they point at the lucrative nature of food & makeup partnerships? It’s safe to assume we’ll get more team-ups like this as time goes by since they perfectly encapsulate the offbeat creativity that’s currently a huge hit in the cosmetics world. There’s even a makeup brand called Glamlite Cosmetics, that almost exclusively sells beauty products inspired by food, proving they can find huge success.

The post Are Food Collaborations the Next Big Thing in the Beauty World? appeared first on toppoptoday.com.

We will never get enough of Colourpop and their innovative makeup collections. This time they teamed up with another huge company that brings joy to the whole world. Meet the Disney Villains collection, because not all ladies want to be a princesses!

Inspired by iconic characters such as Ursula, The Evil Queen, Maleficent, Dr. Facilier, Cruella de Vil and Hades, the makeup line is so unexpectedly vibrant. There isn’t a single hint of evil in it.

Let’s start with the Jelly Much eyeshadows, which are so gorgeous that you’ll want to buy all six shades. The next purchase you’ll probably want to make is the 15-pan Pressed Shadow Palette. There are metallic, matte, and even jewel shadows, with tones such as purple, blue, gold, emerald, orange, nude and more.

Each one of the Disney villains has their own lipstick. The shades range from nude, orange, magenta and dark plum, to the classic red. One of the best parts of this collection is the packaging of the products. They are so cute and playful, with the characters painted in neon colors.

The rest of the line features six lip glosses, two body glitters and six cream highlighters. The whole range is already available for sale, so go ahead and choose your favorites.

The post Colourpop Drops New Disney Villains Makeup Collection appeared first on toppoptoday.com.