Despite the fact that the celebrity beauty scene is pretty competitive these days, Ariana Grande decided to throw her hat in the ring. After two years in development, her cosmetics brand R.E.M. Beauty hit the shelves this month, and here are the best products it has in store. Eye Products Grande is known for her […]
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]]>Despite the fact that the celebrity beauty scene is pretty competitive these days, Ariana Grande decided to throw her hat in the ring. After two years in development, her cosmetics brand R.E.M. Beauty hit the shelves this month, and here are the best products it has in store.
Eye Products
Grande is known for her signature cat-eye look, and R.E.M. Beauty’s first collection “Ultraviolet” lets you recreate it. In addition to an eyeshadow palette and liquid eyeshadows, it also features two mascaras, an eyeliner marker and pencil, and fake lashes that you can use to channel your inner Ariana Grande.
Lip Products
R.E.M. Beauty’s lip collection is just as impressive, despite the fact it only features four products. Transparent plumping lip gloss is already out of stock, but you can still shop for a regular lip gloss, lip stain marker, and matte lipstick, which comes in futuristic packaging.
Face Products
R.E.M. Beauty’s face collection currently only features a highlighter topper, but don’t let that trick you into thinking it’s not versatile. Grande’s highlighter comes in ten different shades named after celestial objects, ranging from neutral bronze and gold hues to vibrant lavender and mint.
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Ariana Grande will soon follow in the footsteps of Rihanna and Selena Gomez and become Hollywood’s latest star with her own beauty line. Her cosmetics brand r.e.m. beauty has been two years in the making, and here are the most important things we’ve learned about it. Launch Strategy Grande intends to present her makeup line […]
The post 3 Things You Should Know About Ariana Grande’s R.E.M. Beauty appeared first on toppoptoday.com.
]]>Ariana Grande will soon follow in the footsteps of Rihanna and Selena Gomez and become Hollywood’s latest star with her own beauty line. Her cosmetics brand r.e.m. beauty has been two years in the making, and here are the most important things we’ve learned about it.
Launch Strategy
Grande intends to present her makeup line through a series of product drops, starting with eye makeup. While discussing her beauty line with Allure, she revealed she wants to kick things off this way because she feels that eyes are “our main storytellers and sources of communication.”
First Drop
The Grammy-winning artist also took a moment to talk about the specific products she’ll share with the world. The first drop will include fine-point eyeliner markers, liquid eye shadows in a range of matte shades, glittering toppers, and at least one mascara, but lipsticks and lip gloss that tingle upon application are on the way.
Nostalgic Feel
Grande wants her makeup brand to be a perfect mix between nostalgia and futurism and pay homage to some iconic beauty looks from the past. While chatting with Allure, the “Position” singer said she always gravitated towards the ‘50s, ‘60s and ‘70s for glamour references and wanted to recreate the looks from that time period.
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