While 2020 has been a year many of us can’t wait to be over, we’ve also discovered many new talents and skills including learning how to be our own makeup artists. And that’s about to get a lot easier now that Google has partnered with ModiFace and Perfect Corp. to allow you to virtually try-on beauty products. This literally takes the guesswork out of shopping for makeup online, which is hard to do as you can’t know how the product will look on your skin tone.

ModiFace, founded by L’Oréal, and Perfect Corp., which owns YouCam, have collaborated with Google to allow customers to try-on products from brands including L’Oréal Paris, MAC, Black Opal, and Charlotte Tilbury before buying them.

The new feature was rolled out on December 17, and to use it, download the Google app and search for a specific beauty product like lipsticks or mascaras. After you find it, you can see what it looks like on different skin tones, compare the textures and shades, and virtually try on the products until you find what you’re searching for.

This feature really is a game changer in the beauty industry and we hope other brands are added to the new feature.

The post Try Before You Buy: Google Allows You to Virtually Try-On Beauty Products appeared first on toppoptoday.com.

We’ve seen selfie filters becoming better and better over the years, but that still doesn’t mean we can get away with them on Zoom meetings. Dressing appropriately and putting on some makeup (for those who are used to using makeup before the pandemic) is still mandatory and it can be daunting when you know you have nowhere to go. 

By now, it’s clear that “virtual makeup” is a necessity for many people who work from home. If you’d like to try it, you now can thanks to L’Oréal. The beauty company bought an augmented reality filter company Modiface in 2018 and they’ve just launched Signature Faces, the filter that allows you to virtually use the company’s lip products, eye makeup, and hair products.

The filters are currently available on Instagram, Snapchat, Google Duo, and Snap Camera. Snap Camera allows you to use the filters across many video chat services, including Zoom and Houseparty. There’s more info about the support for their filters on their website.

“We believe you are beautiful as you are, but in a world where the camera is always on, if you want to play around with some filters then we think that is ok too! Introducing a whole new experience of modern makeup,” L’Oréal writes.

The post You Can Now Wear L’oréal’s New Virtual Makeup Line on Zoom Meetings appeared first on toppoptoday.com.

While 2020 has been a year many of us can’t wait to be over, we’ve also discovered many new talents and skills including learning how to be our own makeup artists. And that’s about to get a lot easier now that Google has partnered with ModiFace and Perfect Corp. to allow you to virtually try-on beauty products. This literally takes the guesswork out of shopping for makeup online, which is hard to do as you can’t know how the product will look on your skin tone.

ModiFace, founded by L’Oréal, and Perfect Corp., which owns YouCam, have collaborated with Google to allow customers to try-on products from brands including L’Oréal Paris, MAC, Black Opal, and Charlotte Tilbury before buying them.

The new feature was rolled out on December 17, and to use it, download the Google app and search for a specific beauty product like lipsticks or mascaras. After you find it, you can see what it looks like on different skin tones, compare the textures and shades, and virtually try on the products until you find what you’re searching for.

This feature really is a game changer in the beauty industry and we hope other brands are added to the new feature.

The post Try Before You Buy: Google Allows You to Virtually Try-On Beauty Products appeared first on toppoptoday.com.

We’ve seen selfie filters becoming better and better over the years, but that still doesn’t mean we can get away with them on Zoom meetings. Dressing appropriately and putting on some makeup (for those who are used to using makeup before the pandemic) is still mandatory and it can be daunting when you know you have nowhere to go. 

By now, it’s clear that “virtual makeup” is a necessity for many people who work from home. If you’d like to try it, you now can thanks to L’Oréal. The beauty company bought an augmented reality filter company Modiface in 2018 and they’ve just launched Signature Faces, the filter that allows you to virtually use the company’s lip products, eye makeup, and hair products.

The filters are currently available on Instagram, Snapchat, Google Duo, and Snap Camera. Snap Camera allows you to use the filters across many video chat services, including Zoom and Houseparty. There’s more info about the support for their filters on their website.

“We believe you are beautiful as you are, but in a world where the camera is always on, if you want to play around with some filters then we think that is ok too! Introducing a whole new experience of modern makeup,” L’Oréal writes.

The post You Can Now Wear L’oréal’s New Virtual Makeup Line on Zoom Meetings appeared first on toppoptoday.com.