Around the world, sports and fashion fans are getting excited about the Paris 2024 Olympics, which promise to offer a masterclass in effortless sporty chic. The games are already impacting fashion trends for the year ahead, with athleisure remaining as popular as ever and some new sports-inspired looks entering the field. Check out these sports-inspired fashion trends which will dominate runways and high streets alike in 2024.
For those of us not willing to don Lycra leggings and neon sneakers outside of the gym, a great look to go for is the preppy cool trend inspired by tennis and golf wear. Think cute tennis skirts, neat polo shirts, and fresh, clean colors and you’ll nail this trend effortlessly. Tennis rackets are an optional accessory.
Sports caps are an ever-strong trend and were big news in 2023, but in 2024 they’re set to go stratospheric. And why not? Practical, cool, comfortable, and stylish, sports caps really do have it all. Go for a muted, subtle tone if you’re seeking to imitate the quiet luxury looks found in programs like Succession, or go all out with a bright neon cap if you want to turn heads and make a statement.
Color blocking has been a thing in fashion circles for a while now, and this year it will make its natural progression into the world of athleisure. Go bold with a bright hue, or keep it cool with a matching set in white, grey, or black. If you really want to commit, you can match your sneakers, too.