There are some corners of the internet that we can’t fully understand and this Instagram account is one of them. Although it may be difficult to see the appeal if you’re not their target audience, Rich Kids of Internet is an Instagram account that can’t be ignored. It has over 370,000 followers and it started in 2012 when it was called Rich Kids of Instagram. Here’s what you should know about this internet phenomenon.
Humble Beginnings
The founder of this page is a young man named James Ison. He started the page when he was 19 years old and his life is completely different from the kids the page portrays. In fact, when he was growing up, he shared a bunk bed with his single mom, so he’s far from entitled.
Expensive Posts
The Instagram account is really nothing more than a place for young, rich people to get validation. Basically, ultra-rich bloggers are paying money to use this account to share their Bugattis, private jets and jet skis in Geneva, Mykonos, and Miami.
Netflix
Ison is currently talking with Netflix about turning his idea into a show. If rich kids are paying so much for him to post their photos on Instagram, imagine what would happen if they got a chance to be featured on Netflix!
