According to Urban Dictionary, French girls are simply the most beautiful and greatest girls on this planet. Indeed, the idea of French girls as a sort of ideal has been floating around for some decades now. Women like Carine Roitfeld, Jane Birkin, and Catherine Deneuve are revered for their effortless beauty and minimalist chic. At the heart of this somewhat unachievable ideal lies the notion that style is eternal and attitude is everything.
But you don’t actually have to be French in order to achieve a level of Parisian sophistication. Enter clothing brand Rouje. Launched in 2016 by Parisian it-girl Jeanne Damas, the brand caters to that je ne sais quoi quality fashionistas crave. Indeed, the brand’s unofficial mission statement reads: “What’s la vie en Rouje about? Putting lipstick with your fingers, adjusting your skirt to give your legs some sunshine while ‘en terrasse’ at a café. Wearing a dress on a bicycle and jeans for a night out. Surrounding yourself with beautiful souls and witty friends. And missing the métro stop because that book is just too good.”
Recent collections feature romantic retro cotton tops and flowery dresses ideal for picnic weather. Made with beautiful fabrics and with an emphasis on tailoring, the brand hopes to create timeless pieces that outgrow passing fads.
As its creative director, Damas’ French-girl attitude is noticeable throughout the collection and look-books. Damas also collaborates with friends and other creatives, making the brand stand out for its celebratory and sincere tone. In other words: it’s hard not to smile when scrolling through Rouje’s collections.
According to Damas, her biggest sources of inspiration, when it comes to her effortless style, are other women. “Women in the streets, my mother, my friends, movies,” she noted in an interview with Coveteur. If you’re looking to add that extra layer of chic to your wardrobe, you should definitely check her brand:
