From Rihanna to Gabrielle Union, we’ve seen many celebrities launch their own hair brands in recent years, and another A-list star is following in their footsteps. Blake Lively is entering the hair care scene with Blake Brown Beauty, her long-awaited brand which has been in the making for seven years.
Lively’s lush blonde hair has long been one of her most identifiable traits, and she decided to build a whole brand around it. Gossip Girl star didn’t want to name it after herself because she wanted it to stand on its own, so she opted for the name Blake Brown Beauty as a homage to her father, Ernie Brown.
Lively has put a lot of effort into her relationship with her hair, and she learned it’s healthiest when she takes good care of it. She found a system that worked for her and discovered many hacks while collaborating with some of the very best people in the industry.
She spent seven years working on her own brand, and Blake Brown Beauty was born out of her desire to help other people take better care of their hair. The first drop features several nourishing and strengthening shampoos and masks, which will be available at select Target stores and Blake Brown Beauty’s official website from August 5.
