Taylor Swift’s latest album Folklore took everyone by surprise, and she came up with another creative way to promote it. The Grammy-winning singer is sending stylish cardigans to her celebrity friends, so they can get cozy when listening to her new record.
Many of Swift’s celebrity friends are sharing photos in the cardigans they received from the singer. Attached was a sweet message that says, “I hope this cardigan will keep you in these extremely uncozy times. Sending you a socially distanced hug and all my love, Taylor.”
The lead single from Swift’s new album is titled “Cardigan”, which explains her choice of a gift. She already sent it to dozens of celebrities who couldn’t wait to show it off on Instagram, including Kesha, Jennifer Hudson, Kelsea Ballerini, Suki Waterhouse, and many more.
“Folklore” cardigans are instantly recognizable thanks to the gray star embroidery, dark gray trim, and the album title patch on the left chest. You don’t have to be in Swift’s inner circle to get one since they’re available for purchase on her official website for just $49.