“Dune” Has Taken Over Twitter’s Movies Account

Rebecca Ferguson and Timothée Chalamet in
Rebecca Ferguson and Timothée Chalamet in "Dune"

Even though Dune hasn’t been released yet, it’s already getting tons of buzz. Warner Bros. teamed up with Twitter as part of its larger marketing campaign for Denis Villeneuve’s Dune for a weeklong takeover of the @TwiiterMovies account to promote the film, which will be released in theaters and HBO Max on October 22. The takeover started on Monday and will go through the end of the week, with the account fully dedicated to Dune.

This is the first time Twitter has worked with a partner for a weeklong takeover of any company-owned account. The account’s profile features a Dune-themed avatar and header image. User tweets with the hashtag #DuneWeek will trigger a custom Twitter emoji. The takeover features fan Q&As with Villeneuve and the movie’s stars including Timothée Chalamet, Zendaya, Oscar Issac, and Rebecca Ferguson. There are also videos with the cast discussing the film, memes, and emojis.

Twitter worked with the studio to create 12 custom Twitter emojis for the movie’s stars and their characters including #PaulAtreides, #Chani, #DukeLeto, and #LadyJessica.

“Audiences have been eagerly anticipating ‘Dune’ for well over a year, and Twitter has been the platform where they’ve congregated: fans of the book, fans of our exceptional talent and new fans of the franchise,” said Andrew Hotz, EVP, worldwide digital marketing and chief data scientist, Warner Bros.