Instagram Is Launching A New Shopping Checkout Feature

Photo: Instagram

If you thought Instagram could not get any better, their tireless team is here to surprise you.

If you are a huge lover of fashion, get ready to empty your wallet once again. The social media platform is launching a new shopping ‘checkout’ feature. It’s easy to use, and will make your experience buying things online so much simpler.

It sure does sound very addictive, but you’ve probably been shopping from Instagram for a while now anyway. The thing is that from now on, you’ll be doing that in a much safer way. The first brands to join the shopping madness are Michael Kors, Zara, Nike, Kylie Cosmetics, Adidas, Warby Parker, H&M, Dior and many more. Many more labels are expected to follow suit soon.

“When you tap to view a product from a brand’s shopping post, you’ll see a ‘Checkout on Instagram’ button on the product page. Tap it to select from various options, such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out,” says Instagram’s announcement.

Whatever you are looking for, you’ll soon be able to have it thanks to the Instagram shopping ‘checkout’ feature. Until then, you can find something from the 23 brands that are already available.