Jelly Beauty Is One of the Biggest 2020 Trends

Photo by The Honest Company on Unsplash

Jelly beauty products are among the most popular beauty trends right now. It all started with skincare products, but the jelly trend has quickly started spreading to other parts of the beauty industry. Haircare products, makeup, and many other categories are now getting jelly versions that we absolutely love!

We’re witnessing the beauty industry revolution right now. More and more brands are replacing alcohol with water in their products, which means they are automatically becoming more hydrating and much more gentler for us.

Applying jelly products may seem silly at first, but you’ll quickly realize they can be just as effective with virtually no side-effects. Most of the jelly products are alcohol-free, which means they won’t dry out your skin.

The trend originated in Korea and it’s now spreading around the world. Jelly makeup is also a thing and it’s amazing for achieving a natural, glowy look that we all want. Have you tried jelly beauty and makeup products yet? Do you have a favorite?