Kat Von D’s new Mascara has sold out and is living up to the hype.
The “Go Big Or Go Home Mascara” is powdered by plant-based fats. And while this means it’s vegan, it also supposedly means even more volume and lashes so thick they could be false.
On top of this, the mascara promises not to smudge, even if you are applying multiple layers. As a result, the product has been in exceptionally high demand following the launch.
As well as receiving rave reviews from customers, it’s also been given the stamp of approval from Glamour, which said in its review:
“Firstly, the actual tube is the biggest one I’ve ever encountered, so it’s not ideal for popping into your clutch on a night out, but I won’t judge a book by its cover. Thankfully, the actual formula totally lived up to the hype.
“Whilst it did take a good three coats to achieve the level of pigment and curl I wanted, the signature fluff brush, which is inspired by a round bristle hairbrush, created a super volumised blown-out look without leaving them clumpy.”
The product currently retails at $23 via the official Sephora website.
