Kim Kardashian is Launching a New Makeup Line

Kim Kardashian at GQ's Men of the Year in November 2023
Kim Kardashian at GQ's Men of the Year in November 2023. Photo by John Salangsang/Shutterstock (14216378ob)

Get ready, beauty enthusiasts! Kim Kardashian, the reality star turned business mogul, is once again making waves in the beauty industry. Following the successful launch of her skincare line, SKKN, Kardashian is launching a new makeup collection that promises to blend skin-loving ingredients with high-performance glamour.

A Journey Back to Makeup

Kardashian’s return to the makeup scene comes after a brief hiatus. In 2021, she bid farewell to her KKW Beauty line, only to re-emerge with the SKKN by Kim skincare range in 2022. While the skincare line was well-received, fans were left longing for the comeback of Kardashian’s color cosmetics. And now, their wishes are being answered.

The New Neutrals

Echoing Kim Kardashian’s iconic style, the new collection features a range of neutral-toned, soft matte lip colors and long-wear matte lip pencils. A classic matte eyeshadow palette also included in the collection, will complement these lip products. The line includes versatile shades that cater to various skin tones and preferences.

More Than Just Cosmetics

Kardashian’s approach to this new makeup line is reflective of a broader shift in her beauty routine. Emphasizing a “skin-first” philosophy, she aims to offer products that are not only aesthetically pleasing but also nurturing for the skin.