Kourtney Kardashian Is Launching A New Brand “Poosh”

Kourtney Kardashian. Photo by Stephen Lovekin/REX/Shutterstock (10095653hl)

Kourtney Kardashian is the latest of the Kar/Jenner clan to launch her own brand. After sisters Kylie, Kim, and Khloe all introduced their own labels, Kourt is joining as well. For now, the reality star has still not shared what the brand will be all about. Knowing her concerns about living a healthy and green lifestyle, it might be a project that is connected to those two topics.

The most interesting thing is the way Kourtney announced her latest venture. This beauty is sitting right next to the sink, completely naked, with a cup in her one hand and a laptop in the other. The reality star is strategically covering all the areas you should not see, while also showing plenty of skin.

The name probably comes from her daughter, Penelope, who family members call Poosh.

Kourtney Kardashian reportedly filed a trademark for a website that states Poosh is “a website featuring non-downloadable publications in the nature of articles and blog posts in the fields of entertainment, exercise, fitness, health, wellness, fashion, interior decoration, nutrition, travel, parenting, and leisure”.

She is still teasing the release constantly, so we will definitely find out everything about this new project soon enough.