Kylie Jenner is Expanding Her Kingdom with Kylie Baby

After conquering the cosmetics world with Kylie Beauty and Kylie Skin, Kylie Jenner is getting ready to take another industry by storm. Her new brand Kylie Baby is here, but how did she come up with it, what is it all about, and which products are already available for purchase?

Inspiration

Jenner revealed she’s been working on this brand for over three years. After her daughter Stormi was born, she started doing research about baby ingredients because she wanted to make sure her baby girl was putting gentle, clean, safe products on her skin and hair. Kylie Baby is the culmination of these efforts.

Products

The first Kylie Baby drop features four flagship products—Gentle Shampoo, Gentle Conditioner, Bubble Bath, and Moisturizing Lotion. They’re all available separately and as a part of a set. In addition to these four products, you can also shop for towels, travel sets, and a brush and comb set.

Launch Date and Availability

Kylie Baby launched on September 28th, and all the products are already available for purchase on the official Kylie Cosmetic website. They’re all pediatrician-tested, hypoallergenic, tear-free, cruelty-free, and vegan, and don’t contain any parabens, sulfates, silicones, fragrances, or gluten.