TikTok is teaming up with artists to release an NFT (non-fungible tokens) collection titled “TikTok Moments” and Lil Nas X will be the first artist dropping them. The collection will feature six TikTok videos as one-of-a-kind NFTs as well as a series of limited-edition NFTs inspired by cultural moments from the platform. So how do the NFTs work?
TikTok will be auctioning tokens weekly in October with the proceeds going to the creators and NFT artists involved. Lil Nas X will be the first creator to launch one-of-a-kind and limited-edition TikTok NFTs with artist Rudy Willingham. They will feature Willingham’s viral stop-motion video of the artist’s “Montero (Call Me By Your Name)” with each of the 81 frames having Willingham’s signature cutouts, photographed against a background that “reflects a different part of [Lil Nas X’s] genius,” according to TikTok.
Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante, and Gary Vaynerchuk, who are partnering with NFT artists including Coin Artist, x0r, RTFKT, and Grimes, are also releasing TikTok NFTs.
“As the creator economy continues to grow, we’re continually looking for new and differentiated ways to support our creators,” said Nick Tran, TikTok’s global head of marketing via Variety. “Now, fans can own a moment on TikTok that helped shape the internet while supporting some of their favorite creators.”
Lil Nas X’s will be released on October 6.
