If you’re looking for new brands to introduce to your wardrobe this summer, Staud should definitely be on your radar. Based in LA, its clothes are trendy without being too much on the nose, with stand-alone pieces that are to die for. “If fashion is a never-ending pursuit of style, then STAUD is what happens after you’ve found it,” reads Staud’s website.
Recent favorites of ours include Staud’s gingham handbags and lavender shorts, made for everyday wear but also suitable for more fancy occasions.
“We wanted to create collections that were not overly trend-driven that had a timeless quality and remain affordable,” explained co-founder Sarah Staudinger in an interview with Harper’s BAZAAR. Having launched her brand with George Augusto in 2015, Staudinger goal was to create clothes that are both empowering and accessible – playful, yet wearable.
Fit is also important for Staudinger, (“In a perfect world, you have clothing you will love forever arrive at your door and fit you perfectly,” she reflected once in an interview with SSENSE.)
But its perhaps Staud’s accessories, and more specifically their handbags, which really make them stand out as a brand. “We think our bags are unique and fun but at the same time have a really timeless essence to them,” Staudinger says. “I think our customers see their style versatility and are excited about creating outfits with them.”
Take a peek at some items from Staud’s recent collection and share with us your favorites:
