Metallica is launching their very own brand of whiskey dubbed “the next evolution of whiskey”.
They’re calling the whiskey “Blackened” which seems to line up with the band’s general theme. They will be using a unique “sonic enhancement process” to shape the whiskey’s flavor. This is essentially playing their own music for each batch during the distilling process. For real.
Their music will be played through a subwoofer which will allegedly cause “increased wood interaction that kicks up the wood-flavor characteristics in the whiskey.” The group came up with the idea with Dave Pickerall, who has an impressive reputation in the bourbon industry.
The description on the website describes Metallica and Pickerell as “unapologetic masters of the craft in their respective fields, they’ve built world-renowned legacies by carving out new spaces and bringing their singular, incendiary perspectives to everything they touch.”
“Blackened is a testament to the creative process, to the hard work and determination required to make something from nothing,” the statement continues. “It’s a monument to the ones who charge into the fray and come out the other side stronger, together. Fueled by decades of creative passion, Blackened is a distillation of the incomparable bond between the band and their community of fans.”
You can order your Metallica ‘Blackened’ whiskey now for $53 here. Drink Responsibly!
