IKEA will build a new store in Vienna, and it’s going to be unlike any of their stores around the world.
The building will be located in one of the biggest subway stations in the city (Westbahnhof), it’s going to be seven stories tall, and built in an eco-friendly manner.
What does that mean? By placing the store in the city, on the location that’s easily accessible by public transport or bike, IKEA is encouraging everyone to reduce the use of cars. The new store won’t even have a parking area!
How would you carry the things you purchase home then, you may ask? You don’t – they get them delivered to you. The store is actually visioned as a meeting place, where you go to browse and to have a good time. Some of the features include a rooftop open for the public, a cafe, and green facades decorated with plants.
What do you think about this new concept? Do you think that carless shopping has a chance to become a big trend?