Purple is the Trendiest Eye Shadow Color Right Now

Along with this fall came a few new makeup trends, and purple shadow is among them. As we transition from pastels to neutrals and jewel colors, purple sets apart as the most versatile choice that looks great on everybody.

You can pick any shade you like – from the palest, pastel purple tones to electric shades that will give you a dramatic evening look. As long as it’s purple, everything is allowed.


This fall, purple shadows appear in the collections and palettes of some of the most popular makeup brands such as Anastasia Beverly Hills, Glossier, Urban Decay, and many more.