Crazy Rich Asians is a contemporary romantic comedy based on a bestseller by Kevin Kwan. The story follows New Yorker Rachel Chu to Singapore to meet her boyfriend’s family. The plot is cute and promising, but the film’s success surpassed all the expectations.
One factor is the fact that all the actors are Asian, besides the main actress who’s Asian-American. The movie has the qualities to become the future classic in its genre, just like Four Weddings and a Funeral and Sleepless in Seattle did.
The producers worked hard on gathering the cast from outside of the US and avoiding familiar stereotypes. Within the first week, Crazy Rich Asians grossed $26 million.
The interest in Asian culture has been growing over the past years – for example, the Korean cosmetics sales have quadrupled in the US since 2015.
