Ever since making her debut with viral hit “Drivers License”, Olivia Rodrigo managed to create a lot of buzz with each new music video she shared with the world. That’s certainly the case with her grungy visual for “Brutal”, and the internet hasn’t stopped raving about it ever since its surprise release.
Directed by Petra Collins, who gave us the absolute gem that is “Good 4 U”, the music video for “Brutal” is basically the spiritual successor of Olivia’s previous collaboration with the Canadian filmmaker. It’s all about punk rock vibes, teenage angst, and Y2K fashion, and it’s as nostalgic as it gets.
From rocking the sparkling Roberto Cavalli dress once worn by Britney Spears to being surrounded by ballerinas dancing on top of cars, Rodrigo gave us countless memorable moments in this epic video that drew comparisons to Rina Sawayama’s “XS”.
“Brutal” was used as the opening track on Rodrigo’s debut album Sour, and it became a viral sensation as soon as this record came out back in May. The new music video is simply here to remind us that “it’s brutal out here” and give the song a little push on the charts. It originally debuted at no. 12 but it’s safe to predict it will climb higher given the attention that the video managed to generate.
