The highly anticipated John Lewis Christmas advert has arrived and they have done it again.
John Lewis has a reputation for producing some of the most emotional and memorable Christmas adverts in our lifetime. For 2018, they have created another wonderfully touching advert that takes a look at the lifetime of Elton John in reverse chronological order. The advert takes clips of his live performances while his iconic track ‘Your Song’ plays. You can watch the advert here:
“The John Lewis Christmas campaign has so many warm memories for me and my family”, Elton John said about the advert.
“It’s been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother’s piano marks the moment when music came into my life. The ad is absolutely fantastic and I’ve truly loved every minute of being a part of it.”
His husband, David Furnish, then added: “I think Elton has enjoyed the process of making this tremendously. I think, you know, emotionally he is thinking about the journey he’s been on as an artist, and that moment, you know, when music came into his life at a very young age when he was encouraged by his mother and his grandmother with his piano.
“The John Lewis Christmas campaign is an iconic part of Christmas now and has had so many warm memories and associations for us, with all of our Christmases, so to be asked to be part of that was a huge honour.”
