Even if you’re more of a summer gal, chances are you’ve come across a Scandinavian brand, Rains. The dedicated rainwear brand has a line of products designed to protect the wearer from rain. But it doesn’t actually have to rain in order for you to enjoy their minimalistic designs, which include backpacks, hats, and even pencil cases.
Launched in 2012 by Daniel Brix and Philip Lotko, the brand has quickly risen to prominence with almost 210k followers on Instagram alone. “We have since 2012 grown into creating an international rainwear brand mixing function with fashion,” relayed Lotko in an interview with Flaunt, “our product DNA is classic but innovative and we are always searching for new ways of developing the brand—that’s our constant motivation and inspiration.”
Rooted in daily performance, innovative designs and functional details, their approach to fashion is very much in line with Scandinavian aesthetics. “The Scandinavian design DNA is in almost everything we do,” says Lotko, “that’s why keeping designs simple and functional is key for us.”
Since 2016, Rains has opened concept stores in carefully considered cities across the world, including: Copenhagen, Paris, New York City, and London. But you can also purchase their products online or simply follow their Instagram page for a splash of inspiration.
