Each year, there are more and more copies of luxury fashion garments, and bags are among the most popular items that are copied. According to Hypebeast, 5,300 copies of designer garments were confiscated in L.A. in August 2019 alone, so you can imagine how the numbers add up.
Luxury goods company LVMH decided to help put an end to this practice. The French conglomerate released an app that uses artificial intelligence to discover which designer bags are actually fake. The app is called Entrupy and it’s a part of their prestigious program La Maison des Startups.
Right now, the app supports validating the authenticity of bags by brands like Balenciaga, Chanel, Dior, Fendi, Gucci, Louis Vuitton, and Hermès.
Each bag that enters this system goes through the authentication process while artificial intelligence uses around 500 data items about each product to determine if it’s real or fake. The app needs only a few seconds to generate the result, and it’s correct in over 99% of the cases.
Who would’ve known that the luxury fashion market would merge with technical developments one day?