This Mascara Went Viral on TikTok—And Sold Out 4 Times

Photo by Trevor Buntin on Unsplash

We’re always looking for the best mascara that will lengthen and thicken our lashes, and usually, it comes at a steep price. Maybelline’s Sky High Mascara is the next best thing in mascara and it went viral on TikTok after being released just two weeks ago. It even sold out at ULTA Beauty four times already. And the best part about the mascara is that it’s super affordable.

The #skyhighmascara has almost 64 million views. So, why is everyone so obsessed with this mascara? The lengthening formula boosts lashes to sky-high lengths and adds volume. TikTokers also rave about the flexible brush that reaches even the tiniest lashes from every angle and the formula is infused with lash-lengthening bamboo extract and fibers. All you need is two to three coats for lashes that look like falsies.

The hype started after TikTok user @jessica.c.eid posted a video in partnership with Maybelline testing out the mascara. Viewers then rushed to buy the mascara to see if the results were as good as the user claimed. Needless to say, TikTokers were not disappointed.

Maybelline’s Sky High Mascara costs under $12, so as soon as it comes back in stock, go ahead and try it for yourself to see just how incredible the product is. What do you have to lose?