TikTok gave rise to many new stars who found overnight success thanks to this platform. Filming funny videos and dance challenges is no longer enough for them, and some of TikTok’s most popular influencers are currently branching out in new directions.
Addison Rae topped Forbes’ list of highest paying TikTok stars after working with several major brands, including Reebok and L’Oréal. She also started a merch store and beauty brand Item Beauty and is currently getting ready to make her acting debut in She’s All That remake.
Charli D’Amelio’s enormous TikTok success led to collaborations with several major brands. Most recently, she launched her own Dunkin’ drink, wrote a book titled Essentially Charlie, and released a Morphe makeup collection with her sister Dixie.
Speaking of Dixie D’Amelio, she’s one of many TikTok starts trying to build a music career. Her debut single “Be Happy” hit no. 1 on Billboard’s Bubbling Under Hot 100 chart, and she went on to release a remix with Blackbear and Lil Mosey. Shortly after dropping this song, she signed a deal with music label HitCo Entertainment.