The masterminds behind TikTok are constantly coming up with new ways to keep this social media platform fresh and relevant. Their latest attempt to establish themselves as the No. 1 Gen-Z place on the internet comes in the form of the newly announced standalone gaming platform.
Gaming is one of the most lucrative entertainment industries these days, so it’s not a shocker to see major entertainment companies trying to make a push into this world. TikTok’s attempt to set up its own gaming platform comes shortly after Netflix did something similar.
ByteDance, TikTok’s Chinese owner, has been developing its own games for quite some time, and this innovation is a no-brainer for the company. Insiders report that game will most likely be accessed via a button on the homepage.
Assaf Sagy, who was appointed TikTok’s head of global gaming last month, sees TikTok and gaming as an organic fit because this social network always strived towards helping consumers discover what’s fun, valuable, and popular.
“TikTok and gaming were made for each other. look forward to working closely with all gaming companies globally to help make TikTok a central foundation in your marketing strategies,” wrote Sagy on LinkedIn.
The company’s first gaming event “TikTok Made Me Play It” is taking place on November 2, and it’s likely that’s when we’ll get more info about their gaming platform.
